Health Concepts and the Health Foods Buying Behavior of Taiwanese: Purchase Intention, Category Switching and Choice Strategies.
碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === Health pursuing is one of the most important and common aspirations of people in a modern society. However, what is their concept about health? What are the conditions of their cognitions about being healthy? As people’s income has increased, nutritious diet...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86484315172212263049 |