The analysis of consumer behavior for using data communication on the mobile phone

碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === Abstract The purpose of this paper is attempt to build and test the model of consumer behavior, using data communication on the mobile phone. Despite the explosive growth of 2nd generation mobile system (GSM) and rapidly increasing number of consumers who use m...

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Main Authors: Chung-wang Tsou, 鄒春旺
Other Authors: none
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/81304085352894610727
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spelling ndltd-TW-092NSYS51210882015-10-13T13:05:07Z http://ndltd.ncl.edu.tw/handle/81304085352894610727 The analysis of consumer behavior for using data communication on the mobile phone 行動數據傳輸之消費者行為分析 Chung-wang Tsou 鄒春旺 碩士 國立中山大學 企業管理學系研究所 92 Abstract The purpose of this paper is attempt to build and test the model of consumer behavior, using data communication on the mobile phone. Despite the explosive growth of 2nd generation mobile system (GSM) and rapidly increasing number of consumers who use media (such as photos or access the website) and try to get information they want. We adopt four dimensions to build the structural model of consumer behavior, including need for cognition, product attributes, price factors and purchase intention, and define them as unobserved variables in the LISERL. Finally, we perform relative strength in the Path analysis showing causal model. For model analysis, there are two phase to implement as follows: Firstly, we use Confirmatory Factors Analysis (CFA) to explore the correlation between unobserved (latent) and observed variables. Secondly, the relative relations of four unobserved variables will be confirmed by identification, estimation, test and model-fitting in the Structural Equation Modeling (SEM). We expect that the model of consumer behavior will be appropriately inferred and explain to 3rd mobile communication (3G) in the future. none none 賴文彬 黃俊英 2004 學位論文 ; thesis 80 zh-TW
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language zh-TW
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sources NDLTD
description 碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === Abstract The purpose of this paper is attempt to build and test the model of consumer behavior, using data communication on the mobile phone. Despite the explosive growth of 2nd generation mobile system (GSM) and rapidly increasing number of consumers who use media (such as photos or access the website) and try to get information they want. We adopt four dimensions to build the structural model of consumer behavior, including need for cognition, product attributes, price factors and purchase intention, and define them as unobserved variables in the LISERL. Finally, we perform relative strength in the Path analysis showing causal model. For model analysis, there are two phase to implement as follows: Firstly, we use Confirmatory Factors Analysis (CFA) to explore the correlation between unobserved (latent) and observed variables. Secondly, the relative relations of four unobserved variables will be confirmed by identification, estimation, test and model-fitting in the Structural Equation Modeling (SEM). We expect that the model of consumer behavior will be appropriately inferred and explain to 3rd mobile communication (3G) in the future.
author2 none
author_facet none
Chung-wang Tsou
鄒春旺
author Chung-wang Tsou
鄒春旺
spellingShingle Chung-wang Tsou
鄒春旺
The analysis of consumer behavior for using data communication on the mobile phone
author_sort Chung-wang Tsou
title The analysis of consumer behavior for using data communication on the mobile phone
title_short The analysis of consumer behavior for using data communication on the mobile phone
title_full The analysis of consumer behavior for using data communication on the mobile phone
title_fullStr The analysis of consumer behavior for using data communication on the mobile phone
title_full_unstemmed The analysis of consumer behavior for using data communication on the mobile phone
title_sort analysis of consumer behavior for using data communication on the mobile phone
publishDate 2004
url http://ndltd.ncl.edu.tw/handle/81304085352894610727
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