The analysis of consumer behavior for using data communication on the mobile phone
碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === Abstract The purpose of this paper is attempt to build and test the model of consumer behavior, using data communication on the mobile phone. Despite the explosive growth of 2nd generation mobile system (GSM) and rapidly increasing number of consumers who use m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81304085352894610727 |