The influence of retailer''s risk attitudes on the order quantity decision

碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === This study is to discuss the retailer’s order quantity decisions in a situation of two- echelon channel. When the upper manufacturer or wholesaler provides or does not provide the return policy, how the downstream retailer does the best strategy to respond to?D...

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Bibliographic Details
Main Authors: Yi-ling Ting, 丁衣玲
Other Authors: Huei-mei Liang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/86944853074515380338