The influence of consumer’s online purchasing motivation and perceptive risk on the online auction’s purchasing willing.

碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === At May 2003, Taiwan’s Internet auction market has been rising by one of eBay’s advertisement “ Mrs. Tang’s favor Pan-Long vast is broken by her husband.” And that brings Taiwan’s Internet auction market into the Warring States era. You can see that from the num...

Full description

Bibliographic Details
Main Authors: Li-Jung Chiang, 姜禮榮
Other Authors: none
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/03968744144810846936