The Strategy of Country Branding- A Case Study of Country of Origin Images and Destination Images on Taiwan and New Zealand
碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === With the development of globalization, countries with positive and good “country images” take more advantages when competing for tourists, products and investments in the world. Country images are attitudes that people have towards country’s people, organizati...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23481996892977666264 |