A Study of the Determinants on the Pricing of Member Card in Leisure Club Industry

碩士 === 國立屏東科技大學 === 企業管理系碩士班 === 92 === The purpose of this paper aims at understanding on the pricing model in leisure club industry. Factor analysis, Cluster analysis, ANOVA, and Multi-regression analysis are used to test the difference in pricing factors between consumers and firms, and the relat...

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Bibliographic Details
Main Authors: Yang, Chiou-Wen, 楊秋紋
Other Authors: Zhang, Gong-Xiong
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/12650838007351294569