A study on marketing mix strategies for national museums
碩士 === 國立高雄師範大學 === 成人教育研究所在職專班 === 92 === The main purpose of this study is to use traditional marketing mix strategies-4Ps combined with the service marketing strategies and the concept of human resources as the basic structure to construct the suitable marketing mix strategies for national museum...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86304551000300530455 |