The.Integrated.Marketing.Communication.Analysis. on. Multi-Level Marketing
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === The integrated marketing communication (IMC) has becoming the trend and the topics of future marketing research in business and accadmic field in recent years. The multi-level marketing (MLM) is unique.What is the role IMC plays in MLM ? There are three purp...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17835016017494027357 |