Constructing a Successful Model of Banks’ Financial Management Service — From the Perspective of Relationship Marketing
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === The financial market in Taiwan had existed fierce competition for a long time, and almost every bank suffered huge loss of bad loan in the last decade, this situation leads banks to change their business policy and establishing financial management service d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u39s43 |