Investigation into the Moderators between Relationship Commitment and Propensity to Leave in Relational Exchange
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === Past researches had focused on the moderators between satisfaction and customer retention. However, although relationship commitment plays a more important role then satisfaction in retaining customers, scholars had not paid sufficient attention on the moder...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38038444995321402380 |