A Study on the Determinants of Diffusion and Adoption for Relationship Programs in the Consumer Market
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === This study regards a firm’s particular relationship program as an innovative idea similar to a new product, and thus argues that its diffusion and adoption process can be discussed in light of the product diffusion model. Therefore, the purposes of the stud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86353843774530877678 |