Quality, Satisfaction, and Customer Loyalty: Investigating the Moderating Effect of Channel Choice
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === ABSTRACT It has been a fruitful long trace that people domestically and internationally are doing research on “perceived quality”, “customer satisfaction” and “customer loyalty”. But along the line, people are accepting all kinds of retail channels gradually...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57537431815828963944 |