A Study on the purchase intention of direct selling products sold within franchise system – post marketing channel transfer

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === Recent years, the direct selling company in Taiwan compete violently. The direct selling companies have cooperated with the franchise establishments in order to make more profits. In the recent years, the franchise stores have changed our life style. The fra...

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Bibliographic Details
Main Authors: Kai Hsiang, 張凱翔
Other Authors: Jane Peihsun Wu
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/01666930965402092160