A Study of Consumer Switching Intention and Behavior in Traditional Insurance Switching Investment Insurance

碩士 === 國立高雄第一科技大學 === 金融營運所 === 92 === The economics continue to be worse, and the interest rates fall down in recent years. Due to the falling of interest rates, the traditional insurance product makes the insurance corporations having increasingly interest losses. The insurance corporations make t...

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Bibliographic Details
Main Authors: Feng-jung Kuo, 郭豊榮
Other Authors: Gow-liang Huang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/86399141808736273759