The Customer Value Analysis of Cash Card on Market Segment Management
碩士 === 國立高雄第一科技大學 === 風險管理與保險所 === 92 === To enhance the quality and to increase the income of the cash-card, financial institutions have to manage the risk of non-performing loan (NPL). A financial institution should focus on the characteristics of different cardholders’ consumption behaviors and d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43248597715323355716 |