Study of Relationship between the Technology Attitude and Consumer Behavior on the Internet Bookstores

碩士 === 南華大學 === 出版事業管理研究所 === 92 ===   The impacts of the Internet have been on all kinds of business, including publishing corporations. Nowadays, the so-called Internet bookstores companies are facing a lot of competitions, one of which comes from whether people would like to purchase products thr...

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Bibliographic Details
Main Authors: Chao-fu Wang, 王照馥
Other Authors: Tzong-horng Dzwo
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/31679503110985165287