A Study of the Determinants of Bookstore Brand Equity
碩士 === 南華大學 === 出版事業管理研究所 === 92 === Bookstore plays a every important role in marketing channel of publishing , and brand is the key to support enterprises to survive and grow up. Hence bookstore has to value more the concept of brand and take brand equity as main strategy of marketing. The resea...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/36505031987981548286 |