RESERCH OF THE EFFECTS TO BUSINESS MANAGERS''PURCHASE INTENTIONSFROM BRAND ASSOCIATION & CONSCIOUSNESS RISK.
碩士 === 南華大學 === 管理科學研究所 === 92 === Brand association refers to the core value of brand equity and purchase intention of the consumers correlates closely with brand association. However, risk exists during the process of purchase decision-making. As consciousness risk gets higher, purchase intenti...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98028932025952288338 |