Research on customers relationship marketing(CRM)to the influence of purchase performance – A case of The Synpack-Kingdom Pharmanceutical Co.,LTD
碩士 === 南華大學 === 管理科學研究所 === 92 === Following the Taiwan DOH policy of GMP(Good Manufacturing Practices) in 1987,Natinal Health Insurance Program in 1995 and cGMP(current Good Manufacturing Practices) in 2001,hence the domestic pharmaceutical company had to improve R&D, marketing, HR productivi...
Main Authors: | Yin-Hai Tsai, 蔡銀海 |
---|---|
Other Authors: | Ching-Cheng Shen |
Format: | Others |
Language: | zh-TW |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/03146903959233304219 |
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