Research on customers relationship marketing(CRM)to the influence of purchase performance – A case of The Synpack-Kingdom Pharmanceutical Co.,LTD

碩士 === 南華大學 === 管理科學研究所 === 92 ===   Following the Taiwan DOH policy of GMP(Good Manufacturing Practices) in 1987,Natinal Health Insurance Program in 1995 and cGMP(current Good Manufacturing Practices) in 2001,hence the domestic pharmaceutical company had to improve R&D, marketing, HR productivi...

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Bibliographic Details
Main Authors: Yin-Hai Tsai, 蔡銀海
Other Authors: Ching-Cheng Shen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/03146903959233304219