| Summary: | 碩士 === 國防管理學院 === 資源管理研究所 === 92 === The traditional produce-and-marketing concept, A firm produce goods with predicting, planning and storage. However, consumers had to take the product was offered. The marketing concept converts to respect customers today. The sense-and-response enterprise gives weight to customer needs, so that it develops creative product that satisfies consumers.
The Study adopts Demand Chain Management concept, modifying Supply Chain Management communication model. We develop the customization system as a way to achieve custom relationship management. And we execute an empirical study with a hat-manufacturing firm.
We drew these conclusions from the study. First of all, customer can communicate with manufacturer with customization system. Second, customization system is a way to achieve custom relationship management.
Finally, a firm that executes customization system has three characters. Large scale, vary style products, and innovation vision.
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