The study of marketing management information sysytem in small and medium enterprise:a example of hat manufacturing firm

碩士 === 國防管理學院 === 資源管理研究所 === 92 === The traditional produce-and-marketing concept, A firm produce goods with predicting, planning and storage. However, consumers had to take the product was offered. The marketing concept converts to respect customers today. The sense-and-response enterprise gives w...

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Bibliographic Details
Main Author: 王佳賓
Other Authors: 呂輝堂
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/68701093610913508031