The Effects of Consumers’ Perceived Risk, Characteristics of Web Sites, and Online Sellers on Purchase Intention in Online Auction
碩士 === 國立東華大學 === 國際企業研究所 === 92 === In 2003, eBay was famous for advertising in Taiwan. Yahoo! also followed eBay’s strategy of advertising to capture market share of online auction in Taiwan. Because of these advertising, online auction became more popular. In order to understand consumer behavi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64021370049345910405 |