The Study about Purchase Intention of Digital Content in the New Channel－The case of『Gotowatch』Web TV
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 92 === Integration of virtual and physical channels has been a crucial research issue to practitioners and academicians in recent years. However, most past studies on this area focused mainly on physical products rather than intangible products. To fill in this need,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20528694735664470959 |