The study of Business-to-Business Customer Relationship Management

碩士 === 國立彰化師範大學 === 會計學系 === 92 === The Study of Business-to-Business Customer Relationship Management ABSTRACT It’s getting more difficult to maintain the relationship with vested and potential customers in a keen competition market. However, customer relationship management (CRM) is regarded as...

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Bibliographic Details
Main Author: 張木生
Other Authors: 葉凱莉
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/97422981675000800627