Exploring the influence of brand trust on purchase intention between China and Taiwan young people with digital camera.

碩士 === 國立中央大學 === 資訊管理研究所 === 92 === The China market has been rising sharply for recent years. Many Taiwan companies have been eager to enter into China market. However, it's important for enterprises to use marketing tools flexibly in these two markets. And it's dangerous for companies i...

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Bibliographic Details
Main Authors: Chia-Chu Li, 李家駒
Other Authors: Hsiao-Mei Li
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/08858224707010414931