The Impact of Combining Mobile Advertising with Multimedia on Consumer's Attitude
碩士 === 國立交通大學 === 管理科學系所 === 92 === With increasing popularity of wireless network and mobile communication, mobile advertising has become a new communication channel with consumers. It includes direct, personalized, and location-based contact with consumers. Most consumers, however, have reservat...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63529164968489658362 |