The Effect of Consumer Ethnocentrism and Individualism/Collectivism on Purchase Intentions
碩士 === 國立暨南國際大學 === 國際企業學系 === 92 === Recently, with the growing of business, globalization has become an important trend in the world. In the trend of globalization, it becomes a fundamental need to survive. In this global trend, there are more and more international businesses. There is a noted ph...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53893727768494057555 |