Factors of House-Purchase Intention: Media, Brand Attitudes, and Consumers Preference
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 92 === House-Construction, though honored with leading industry, recently has experienced great challenge in the circumstances of boom-and-bust in the market、demand and supply change, and population redistribution. Housing is a high-involved product. The decisi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72622300073730964188 |