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碩士 === 國立成功大學 === 資訊管理研究所 === 92 === CKM (Customer knowledge management) is the managerial activity that manages the knowledge about customers in order to assist the development of new product and service, to establish marketing strategy and to improve the satisfaction of customers. Although colle...
Main Authors: | Shih-Chi Yang, 楊適綺 |
---|---|
Other Authors: | Jr-Jung Lyu |
Format: | Others |
Language: | zh-TW |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/70031327920483234096 |
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