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碩士 === 國立成功大學 === 資訊管理研究所 === 92 ===   CKM (Customer knowledge management) is the managerial activity that manages the knowledge about customers in order to assist the development of new product and service, to establish marketing strategy and to improve the satisfaction of customers. Although colle...

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Bibliographic Details
Main Authors: Shih-Chi Yang, 楊適綺
Other Authors: Jr-Jung Lyu
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/70031327920483234096