The Effect of Cash Rewards on Unplanned Buying
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 92 === As globalization became a trend, competence of businesses is more and more severe. In order to making profit and existing, many companies raise marketing budget and use various new type promotion activities to attract consumers. Cash Rewards, a new type pro...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/10683116317083266187 |