Trust and Loyalty Study in Online Auction: From Transaction Cost Theory
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 92 === With the popularity of online auction and successful Initial Public Offer (IPO) of eBay.com, online auction has becoming the hottest issue of this century. Doubled with the growing population of online auction websites and intense competition between auctio...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86315447637156336099 |