The Effects of Consumer Service Expectation Factors, Customized Service Contents and Types on Customer Satisfaction and Loyalty– As an Example of the Automobile Insurance
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 92 === Abstract In recent years, the concept of customization has been deeply applied in various industries, no mater in products’ promotion, marketing service, and customer relationship management. Most of the industries not only pay attention on how to attract m...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77226304877546547040 |