A Study on Shopping Center Website Contents and Their Impact on Consumer's Willingness to Visit

碩士 === 國立成功大學 === 企業管理學系(EMBA)專班 === 92 === Abstract   Shopping center and e-commerce are both under development in Taiwan, but they are certainly the trend of retail industry in the future. Since very few documents related to the website’s content of shopping centers, it is indispensable to conduct...

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Bibliographic Details
Main Authors: Huei-Li Lan, 藍惠理
Other Authors: Tai-Yue Wang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/65211062899896913770