The Antecedents and Consequences of Brand Equity: An Application in Service Markets
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 92 === Brand equity appears as a highly important concept in the literature due to the competitive advantages conferred by strong and successful brands. This paper reports a study integrates two separate frameworks proposed by Cobb-Walgren et al. (1995) and Fairclo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80321688982655365759 |