A Data Mining Based Approach To Customer Response Model — A Case Study
博士 === 國立成功大學 === 企業管理學系碩博士班 === 92 === It has been seen that the modern marketing paradigm has been rapidly shifting and business has used to apply target marketing to capture the right customers in promotion activity. However, the customer response model, regarded as the tool for targeting and pre...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/24009259769804126741 |