The Study of Strengthening Customer Relationship by Using Product Strategy on the Case of Taiwan,s Wheat Flour Industry

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 92 === Abstract In the past several years, the lifetime of products has great shrunk due to the enormous change in the global economy, social structure of population, consumer buying behavior, and the advance of technology and information syste...

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Bibliographic Details
Main Authors: Kuo-Ku Chi, 紀國庫
Other Authors: Ho-Ming Cheng
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/43371764303206237791