A study of marker brand positioning and marketing strategies

碩士 === 國立中興大學 === 農業推廣教育研究所 === 92 === This research looks at the marketing of organically grown fruit and vegetables, the way in which certification is or is not implemented, and designing & managing the supply chain to reduce costs and retail price without impacting service quality. The object...

Full description

Bibliographic Details
Main Authors: Wang Jui-Juan, 汪瑞娟
Other Authors: 蔣憲國
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/97806542247256962575