A study of marker brand positioning and marketing strategies
碩士 === 國立中興大學 === 農業推廣教育研究所 === 92 === This research looks at the marketing of organically grown fruit and vegetables, the way in which certification is or is not implemented, and designing & managing the supply chain to reduce costs and retail price without impacting service quality. The object...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/97806542247256962575 |