跨國運動商品企業網站傳播策略之內容分析─美國、中國與台灣之比較
碩士 === 國立政治大學 === 廣告研究所 === 92 === This study regards the Internet as an interactive medium of corporate marketing communication, engages in two parts of studies by content analysis method. The first part analyzes sports-commodity multinational corporations’ home pages; the second part evaluates the...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48931856042557749327 |