Customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management

碩士 === 國立政治大學 === 企業管理研究所 === 92 === This study is an exploratory research. By reviewing literature and studying the two Japanese cases -JASCO and Origin, a conceptual framework of proposal-type management is constructed. Proposal-type management requires the alignment of market orientation and...

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Main Author: 林紜亘
Other Authors: Yu, Chow-ming Joseph
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/56822289276791813850
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spelling ndltd-TW-092NCCU51210352015-10-13T16:22:47Z http://ndltd.ncl.edu.tw/handle/56822289276791813850 Customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management 市場導向新思維下之顧客價值創造-提案式經營之概念性模式建構 林紜亘 碩士 國立政治大學 企業管理研究所 92 This study is an exploratory research. By reviewing literature and studying the two Japanese cases -JASCO and Origin, a conceptual framework of proposal-type management is constructed. Proposal-type management requires the alignment of market orientation and entrepreneurship orientation cultures, and must be supported by the top management. Under the coordination of the two cultures, the organization will have the abilities to discover the latent and unexpressed needs of the customers, and develop the necessary technologies, which can be used to meet the new needs, in good time. Therefore, the match of the cultures can catalyze the match of the new needs and the new technologies to generate a proposal, which can be further proposed to the customers. Because the proposal is based on thorough understanding the true needs and the desired value of the customers, it is affirmed to create superior customer value, achieve customer success, fulfill the highest customer satisfaction, and impress the customers. Through superior customer value creation, the firm will acquire the competitive advantages, including value creation, change, and leadership. Proposal-type management is a kind of market-driving organizational operation in nature, which inferred that it is a way of customer value creating under the new thinking of market orientation. The core value of proposal-type management lies in creating a new market. Under the cultural coordination of market orientation and entrepreneurship orientation, the firm has the will and capacity to match the new needs and the new technologies precisely and then create a new market. It can make the firm develop the insight into new market opportunity and the necessary abilities to fulfill it. Consequently, the firm can seize the market opportunity and gain the first-entry advantage by entering the new market in advance of the competitors. In order to survive in the intensive competition and to seize the new market opportunity, the firms in Taiwan should implement proposal-type management, which is helpful to drive market and acquire the globally competitive capabilities. It could also help the firms in Taiwan get rid of the fate of OEM and create high value-added products. Yu, Chow-ming Joseph 管康彥 2004 學位論文 ; thesis 0 zh-TW
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language zh-TW
format Others
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description 碩士 === 國立政治大學 === 企業管理研究所 === 92 === This study is an exploratory research. By reviewing literature and studying the two Japanese cases -JASCO and Origin, a conceptual framework of proposal-type management is constructed. Proposal-type management requires the alignment of market orientation and entrepreneurship orientation cultures, and must be supported by the top management. Under the coordination of the two cultures, the organization will have the abilities to discover the latent and unexpressed needs of the customers, and develop the necessary technologies, which can be used to meet the new needs, in good time. Therefore, the match of the cultures can catalyze the match of the new needs and the new technologies to generate a proposal, which can be further proposed to the customers. Because the proposal is based on thorough understanding the true needs and the desired value of the customers, it is affirmed to create superior customer value, achieve customer success, fulfill the highest customer satisfaction, and impress the customers. Through superior customer value creation, the firm will acquire the competitive advantages, including value creation, change, and leadership. Proposal-type management is a kind of market-driving organizational operation in nature, which inferred that it is a way of customer value creating under the new thinking of market orientation. The core value of proposal-type management lies in creating a new market. Under the cultural coordination of market orientation and entrepreneurship orientation, the firm has the will and capacity to match the new needs and the new technologies precisely and then create a new market. It can make the firm develop the insight into new market opportunity and the necessary abilities to fulfill it. Consequently, the firm can seize the market opportunity and gain the first-entry advantage by entering the new market in advance of the competitors. In order to survive in the intensive competition and to seize the new market opportunity, the firms in Taiwan should implement proposal-type management, which is helpful to drive market and acquire the globally competitive capabilities. It could also help the firms in Taiwan get rid of the fate of OEM and create high value-added products.
author2 Yu, Chow-ming Joseph
author_facet Yu, Chow-ming Joseph
林紜亘
author 林紜亘
spellingShingle 林紜亘
Customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management
author_sort 林紜亘
title Customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management
title_short Customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management
title_full Customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management
title_fullStr Customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management
title_full_unstemmed Customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management
title_sort customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management
publishDate 2004
url http://ndltd.ncl.edu.tw/handle/56822289276791813850
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