Customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management
碩士 === 國立政治大學 === 企業管理研究所 === 92 === This study is an exploratory research. By reviewing literature and studying the two Japanese cases -JASCO and Origin, a conceptual framework of proposal-type management is constructed. Proposal-type management requires the alignment of market orientation and...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56822289276791813850 |