The Path towards Internationalization of a Multinational Pharmaceutical Firm — The Case of Bristol-Myers Squibb
碩士 === 國立政治大學 === 企業管理研究所 === 92 === This Master thesis is designed to test the currently existing internationalization theory by studying the internationalization processes of some of the representative products of a foreign multinational pharmaceutical firm — The Bristol-Myers Squibb using the dat...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89166886865344847914 |