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碩士 === 銘傳大學 === 管理科學研究所 === 92 === In recent years, domestic and international enterprise appear one novel advertisement promote tactics, the tactics called 「marketing of placement」for many years abroad. The tactics-「marketing of placement」is so-called「Product Placement」. It means that the film tact...

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Bibliographic Details
Main Authors: Sen-Liang Chen, 陳森諒
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/s966ky