A Study of the Mobile Internet Adoption Base on TAM , Hedornism & Reference Group in Taipei Metropolitian

碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 92 === With the liberalization of mobile phone service and deregulation of telecom, competitive telecom service spur high penetration rate and make bottleneck on operator’s profit year by year. To increase income in mobile phone service, they start to develop mobile...

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Bibliographic Details
Main Authors: Chien-Te Kuo, 郭鑑德
Other Authors: Kuang-Peng Hung
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/3egzsp