A Study of Product Positioning and Market Segmentation of United Daily News：With Taipei Metr opolitan Area as Example
碩士 === 銘傳大學 === 管理科學研究所在職專班 === 92 === This paper attempts to explore into reading and consumer behavior of the readers of newspapers. Survey by questionnaires is used to collect 931 valid questionnaires to carry out factor analysis and group analysis in terms of those aspects of primary variants o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6f4mjd |