The Study of information richness theory in designing on-line travel information

碩士 === 銘傳大學 === 資訊傳播工程學系碩士班 === 92 === More information equals more media effeteness from customers; online travel information is designed based on this idea. But media richness theory disagrees with this idea and proposes that the media used must fit the task. This study exams two variables(tasks a...

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Bibliographic Details
Main Authors: Shu-Chun Li, 李淑君
Other Authors: Chin-Hsiang Huang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/63bp86