A study on the advertising communication effectiveness of virtual advertising
碩士 === 銘傳大學 === 資訊傳播工程學系碩士班 === 92 === The traditional way to broadcast TV advertising is broken of TV program. Though the way injures audience’s right on watch TV show, they can do nothing for it. A new idea for TV advertising is inserting virtual advertising in TV program. It provides the advantag...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7b53x4 |