An Investigation on the Relationship Between the Application of Logotype Design and Corporation Image----- Take the Banking Industry as an Example

碩士 === 銘傳大學 === 設計管理研究所 === 92 === Company Identity System (CIS) is the standard character that represents a company. Under such a highly competitive commercial environment as the globalized market is, it has become a core issue of company management to construct company identity, which forms and ma...

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Bibliographic Details
Main Author: 田美英
Other Authors: 卓展正
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/u9x4w8